In this episode of "Solder & Soot," we sit down with Joel Christianson of American Radiator which is based in Iowa. As we all know, the only constant thing in life is change. And Joel's story is a great example of learning how to adapt in this industry and how to diversify. In addition to learning more about the history of American Radiator, we also discuss what makes business partnerships successful and what opportunities lie in DPF cleaning.
The diesel engine has seen many changes over the last 20+ years. One of the most significant changes was to the diesel emissions system in 2007 which was necessary to meet new Environmental Protection Agency mandates for diesel exhaust. When the EPA mandated these new lower levels of pollutants in the exhaust, engine manufacturers had to develop emissions systems that would meet the new criteria. Previous advancements in turbos, charge air cooling, common rail fuel injection and Exhaust gas recirculation helped to pave the way in creating more efficient cleaner operating diesel engines.
2021 left us with a lot of questions: With the fragility of our supply chain exposed, will there be any long term changes? Has partnering with countries who have a different governing philosophy made us vulnerable? Will small businesses who are struggling with their labor forces ever fully recover?
I have been a podcast addict for at least eight years now and thought it would be an interesting platform for our niche audience. For those of you not familiar with a podcast, it is on-demand radio. And since podcasts are produced digitally and distributed on the internet, there are much lower barriers to entry than traditional terrestrial radio. As a result, there are over two million podcasts on every niche topic imaginable. Into bow hunting? A quick search yielded at least eight podcasts dedicated to bowhunting. Want to listen to a show about welding? There are at least 15 just in English. This ability to cost effectively produce a program geared to a super niche audience is something that simply was not possible to do before.