Weathering the Pandemic Together

NARSA/IDEA has weathered the COVID storm with you, which since the founding of NARSA in 1954 has probably been the most serious threat to the viability of your association. The Board of Directors had the foresight to plan for an economic atmosphere where we could sustain a financial downturn. I am proud to report the membership in your association is the same as it was at the end of last year. Through all of the hardships and uncertain times our members have chosen to support their association. We have lost some members, but have had new members take their place. I feel so lucky to have had the opportunity to be part of the custodial effort in ensuring the future of NARSA/IDEA. 

Why Social Media is Vital to Our Industry

The greatest advantage to social media has been our ability to communicate and engage with cooling systems and emission service facilities around the world. This year, we have added members in South America, Africa, and France. Social media is the tool which has given us an opportunity to expand our footprint beyond U.S. borders. Canada and Mexico have always been and continue to be important to the success of NARSA/IDEA, but now we are truly the international organization.

A Vision for 2021

Whether your business is down or it is booming, one thing is for sure; It is necessary to set the direction for your company at the beginning of the year. If your business is slow, now is the time to think about your vision for your company and how you can turn your vision into reality. If you are busy, you must still plan for the new year because perhaps you have been blessed, and now you need to plan for expansion which is another type of vision.

Pricing Processes: Business Success is Driven by an Organization, Not One Person

All dealerships, whether automobile, truck or equipment have service writers. The owners of these businesses are not at the service desks pricing the jobs, so how do the service writers or service managers price the repair jobs? NARSA/IDEA's Executive Director Mark Taylor breaks down his pricing strategy.

Our Responsibility as Business Owners: A Message from NARSA/IDEA’s Executive Director

Changing behavior and habits is the hardest thing to do. For the welfare of you, your family, your teammates, your customers and business, embrace the changes to protect everyone and everything you care about.