A Vision for 2021

Whether your business is down or it is booming, one thing is for sure; It is necessary to set the direction for your company at the beginning of the year. If your business is slow, now is the time to think about your vision for your company and how you can turn your vision into reality. If you are busy, you must still plan for the new year because perhaps you have been blessed, and now you need to plan for expansion which is another type of vision.

January/February 2021 Cooling Journal

The first Cooling Journal magazine of 2021 has arrived! In this issue, we dig into the history of Don Harts Radiator in Texas, whose ties to the industry go back 100 years! Plus, we also have technical articles including a guide to measuring radiator cores accurately and how oscilloscopes are used in the heavy-duty market.

Coming Out as a Stronger Association

While a picture is worth a thousand words and I thoroughly enjoy talking shop with fellow members, the most interesting tales to me are the backstories of how people started their careers and arrived at where they are today. We are fortunate to have business owners from remarkably diverse backgrounds in our industry. Since there is no radiator or emissions school that serves as a pipeline into our industry, our members come from a multitude of backgrounds.

Pricing Processes: Business Success is Driven by an Organization, Not One Person

All dealerships, whether automobile, truck or equipment have service writers. The owners of these businesses are not at the service desks pricing the jobs, so how do the service writers or service managers price the repair jobs? NARSA/IDEA's Executive Director Mark Taylor breaks down his pricing strategy.