Category: The Cooling Journal

Whether your business is down or it is booming, one thing is for sure; It is necessary to set the direction for your company at the beginning of the year. If your business is slow, now is the time to think about your vision for your company and how you can turn your vision into reality. If you are busy, you must still plan for the new year because perhaps you have been blessed, and now you need to plan for expansion which is another type of vision.

What is your investment worth? This question led me to a conundrum that I had experienced recently. A former member reached out to the home office with a very specific question that only a few people in the industry would know.

NARSA/IDEA has been impacted just like a lot of other businesses. All of our in-person events this year were canceled and future events are on hold to see what the beginning of 2021 looks like. This doesn’t mean we don’t have reasons to give thanks.

While a picture is worth a thousand words and I thoroughly enjoy talking shop with fellow members, the most interesting tales to me are the backstories of how people started their careers and arrived at where they are today. We are fortunate to have business owners from remarkably diverse backgrounds in our industry. Since there is no radiator or emissions school that serves as a pipeline into our industry, our members come from a multitude of backgrounds.

Our Executive Director Mark Taylor looks back on his early days in NARSA and reflects on how the association has changed and adapted over the past 30 years.

All dealerships, whether automobile, truck or equipment have service writers. The owners of these businesses are not at the service desks pricing the jobs, so how do the service writers or service managers price the repair jobs? NARSA/IDEA's Executive Director Mark Taylor breaks down his pricing strategy.