Click here to read the latest issue of The Cooling Journal
NARSA/IDEA’s magazine is published every other month. The Cooling Journal contains articles and editorials focused on the radiator, heat exchanger, and diesel emissions industries. We also spotlight our members’ work in every issue.
Do you have a story idea you’d like us to feature? Email linda@narsa.org!
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- November 2020 (6)
- October 2020 (13)
- September 2020 (7)
- August 2020 (6)
- July 2020 (1)
- June 2020 (1)
- May 2020 (1)
- April 2020 (4)
- February 2020 (4)
- December 2019 (4)
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Featured Articles
Pricing Processes: Business Success is Driven by an Organization, Not One Person
All dealerships, whether automobile, truck or equipment have service writers. The owners of these businesses are not at the service desks pricing the jobs, so how do the service writers or service managers price the repair jobs? NARSA/IDEA’s Executive Director Mark Taylor breaks down his pricing strategy.
Women in the Cooling Systems Industry
From radiator shops to sales, we speak with women across the industry. Learn more about their career paths and challenges in this special feature.
Introducing NARSA/IDEA’s New President Bobby Duran
NARSA/IDEA welcomes its newest president for the 2020-2022 term, Bobby Duran from Cooling Systems Caribe in Puerto Rico. In this editorial, Bobby breaks down his goals for the future of our association.
September/October 2020 Cooling Journal
This latest issue of The Cooling Journal features a wrap-up of NARSA/IDEA’s first-ever virtual Conference, Vision 20/20. Hear from members all over the globe how they were able to connect and exchange ideas through this virtual platform.
July/August 2020 Cooling Journal
In the latest issue of The Cooling Journal, we break down the lineup for the Vision 20/20 Virtual Conference. Plus, a feature interview with Global Emissions Systems, Inc as well as our first NARSA member from Brazil.
May/June 2020 Cooling Journal
In the May/June issue, we speak with several NARSA/IDEA members who tackling COVID19 challenges head on and learn how they’re keeping employees and customers safe. We also visit a Dallas, Texas radiator shop in its first year of business.
Our Responsibility as Business Owners: A Message from NARSA/IDEA’s Executive Director
Changing behavior and habits is the hardest thing to do. For the welfare of you, your family, your teammates, your customers and business, embrace the changes to protect everyone and everything you care about.
March/April Cooling Journal
The world economy has certainly shifted in light of the Coronavirus. In this issue of The Cooling Journal, our Executive Director outlines how members can confront challenges while also keeping employees safe.
BATNA, Compromise, and Negotiations
Negotiations are something that we all have dealt with in our lives and businesses. We negotiate with our suppliers over the price, payment terms, delivery times, and more on the items we need. We negotiate with our employees on their base pay, their bonuses, their benefits, paid time off and more on how we compensate them.
Member Spotlight: Cooling Systems Caribe
With 42 employees, Cooling Systems Caribe manufactures radiators for the generator and industrial markets and distributes automotive and truck radiators. The business also offers DPF cleaning services. But owner Bobby Duran says Cooling Systems Caribe’s niche is custom work.
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